Powering Up Your CTAs (Calls To Action)

Your CTA (Call to Action) can make or break your sales funnel!

Literally! If you have a non-existent or uncompelling CTA, your audience just won't take action.  If they don't take the next action that loop of your sales funnel is officially CLOSED. Meaning you either have to start over or worse, you have lost them forever.I

What the heck is a call to action?

This week in Episode 59 of the Feed U Podcast I answer that questions, plus give you 6 power tips to increase the traction of your CTA, plus (yes there's more) I give you some insider tips that will knock your audiences boots off once you start adding them into your repertoire.

What, where and when to use a CTA.

This week's episode breaks down all three of those components, so give it a listen for a place to start. But a CTA is a Call To Action.  It's fairly self-explanatory, it tells your audience what you want them to do next.  Of course, you being the brilliant entrepreneur you are, have already mapped all of that out in your strategy. Making it SUPER easy for you to tell them what to do, right?  

If you haven't then get to it my people, because 70% of small businesses don't use a single call to action.  So for no other reason than to differentiate yourself, you should be sticking those things on every piece of marketing material you create.  The big guys do it and guess what, it works.

Here are some places to put that call to action:

• Blog posts (and not just at the end)
• Podcasts
• Any ad you run
• Landing Pages
• Opt-in Forms
• Sales Pages
• Hard Copy Collateral (flyers, postcards, etc.)
• Videos

But how do I make my CTA's powerful Alisa?

Well, I'm glad you asked! Because there definitely some powerful things you can do to power up those Calls To Action.  Here are just a few, but get the whole list in Episode 59.

1. Stop hiding the darn things.
If you do have a call to action, you need to make it obvious.  Hiding it because you don't want to seem pushy or salesy is ridiculous.  You are in this business to sell something - so get used to it and make it easy for people to find a way to do that with you.  When you hide it, you are essentially putting your cash register under a blanket and saying "I just bet you'd like to figure out how to pay me."  Guess what, they won't.  They simply won't figure it out, they are just going to move along. So make it stinking obvious.

2.  Make your CTAs clear and concise.
Don't mince words, say what you mean.  Tell them how you relate to the biggest nightmare in their business, how you can solve that for them and what it will be like for them after that problem is solved.  Set expectations about what that process looks like and then sit back and watch them eat it up.  Because they will.  Wanna know why? Because everyone else is talking about how great their widget a, b and c are and how you should buy one - but your customers don't want widgets.  They want to sleep at night.  So help them do that.

 

3.  Have a goal and measure it.
As I type this post up, I just finished a speaking engagement on opt-ins.  First, no one in that room had a plan.  They had a free download on their website but they had no idea if it was working. They had no idea what to do with the people after they downloaded the freebie and basically, they were leaving piles of money on the table.  PILES OF MONEY.  Don't be them.  You are smarter than that.  Know how I know? You are reading this post.  So make a plan, and then measure it.  Otherwise, you won't know what is or is not working.

 Want the other 3 tips?  Tune in to the episode here.

I mentioned the following resources to help you create some awesome copy, and you can find those here:

How To Write Copy That Sells

Money Words

Building A StoryBrand

  Last but not least . . .

Here is the quick low down on 5 Expert Tips to SuperPower Your Call To Action:

1. Use action words.
2. Create curiosity
3. Focus on giving value, ALWAYS
4. Use social proof like testimonials, case studies or reviews.
5. Invite, Invite, Invite your audience to take the next step.

What did you learn from this episode? 

Come and tell me in the Facebook Group. Not in the group yet? Consider this your official invitation to join me in my Facebook Group. I talk all things online business growth but specifically sales funnels, branding and WordPress.

Download the episode transcript here.