Episode 09: Building an Agent Referral Network with Ken Pozek

n Episode 9, realtor Ken Pozek speaks with Nick Baldwin, host of Real Estate Rewind. Pozek describes the many ups and downs he has faced in his evolution as a realtor, from buying his first home at 18 to leading a successful team in Orlando, Florida. Pozek shares his actionable strategy for building your business from referrals. 

 

Episode Highlights: 

• Ken Pozek started his real estate career at 18 when he bought his first home with no money down. 
• He was an investor/flipper when the market crashed in 2008.
• At that time, he cold-called banks to get into the REO business.
• In 2012, his business strategy had to adjust again. He refocused on open houses and building his database.
• He has always had a coach to help him through these transitions.
• You’ve got to do a little bit of everything to thrive in this business.
• Pozek moved his family to Orlando and built a new business in a place where he didn’t know anyone.
• In Florida, he built his business on agent referrals.
• Provide value to other agents to build your agent-to-agent business.
• Pozek shares his strategy for building his agent database.
• When you take notes at conferences, offer to share those notes and capture addresses.
• Pozek shares his strategy for holding successful open houses.
• Baldwin shares his strategy to capturing physical addresses at open houses.
• Handwritten thank-you notes are a dying art.
• Hiring is hard because we don’t do it very often.
• They discuss how Pozek’s team generates leads.
• Pozek describes a mistake he made in his business that only made him better.
• He does not work on Sunday and approaches work-life balance through counter-balance.
• When Pozek moved to Orlando, he immediately began creating video content.
• He regularly receives leads from YouTube.
• Baldwin and Pozek share reading recommendations.

 

3 Key Points:

1. You can evolve and adapt as you face different challenges in your business.
2. If you want to build agent referrals, find a way to provide value to other agents.
3. Think outside the box to refocus your business model when things aren’t working.

 

Resources Mentioned:

• Nick Baldwin: LinkedIn  Facebook  
• Findessexandunionhomes.com
• Ken Pozek website, LinkedIn, YouTube, Facebook
• No Money Down (book)
• Coach Mike Ferry 
• Coach Tom Ferry 
• Ego is the Enemy (book)
• The Obstacle is The Way (book)
• Stillness is The Key (book)
• Never Split the Difference (book)
• Objections (book)