Changing Attitudes through Persuasion | Psych-100 | Chapter 65 | Flourish with Diane Planidin

Do you think you have inherited who you are?  There are some attitudes we adopt from our parents initially, that much is true, but not everything.  In today's episode we explore attitudes and how you can change yours to make your own decisions versus staying the course of what your parents believe and even what advertising does to persuade you into thinking you need more, more, more.  

Strong attitudes are attitudes that are more cognitively accessible—they come to mind quickly, regularly, and easily. We can easily measure attitude strength by assessing how quickly our attitudes are activated when we are exposed to the attitude object. If we can state our attitude quickly, without much thought, then it is a strong one. If we are unsure about our attitude and need to think about it for a while before stating our opinion, the attitude is weak.

Attitudes become stronger when we have direct positive or negative experiences with the attitude object, and particularly if those experiences have been in strong positive or negative contexts.

Live an Inspired Life and your ability to resist persuasion by creating a strong attitude. Procedures such as forewarning and inoculation can help increase attitude strength and thus reduce subsequent persuasion.

#Psychology #science   #mindset 

Recommended Episode on how to Change your Attitude based on Robert Greene's book, the Laws of Human Nature:

https://youtu.be/HGQFOSuPc6g

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PSYC 100: Principles of Psychology F21 by PSYC100 is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

This course makes use of Open Educational Resources. Information on the original source of this chapter can be found below.

Principles of Social Psychology is adapted from a work produced and distributed under a Creative Commons license (CC BY-NC-SA) in 2010 by a publisher who has requested that it and the original author not receive attribution. The chapter which was adapted by Queen’s Psychology  was originally adapted and produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative.

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