EP 10 Jeremy Benson on Raising Awareness For Your Wine Brand

Jeremy Benson, founder of Benson Marketing Group, joins Carol to talk about what marketing can do for a winery or wine brand.  He describes some campaigns for clients on small budgets, how marketing supports sales, and the need to integrate brand messaging throughout your business.  He also shares his own story as an entrepreneur: why he chose to start his own marketing agency, as well as some challenges and rewards of business ownership.  Finally, Jeremy describes his firm’s important work, in concert with organizations such as Napa Valley Vintners and Family Winemakers of California, in leading the ”Free the Grapes” initiative.  After more than two decades of effort, most US states now allow wineries to ship directly to consumers.  Jeremy sold his agency to The Brand Leader in early 2023, and his team is now integrated into that company, expanding their service offerings and capabilities. 

https://bensonmarketing.com/#services

https://bensonmarketing.com/heres-how-wine-spirits-marketing-can-manage-a-recession/

https://freethegrapes.org/

Sponsor: Global Wine Partners https://www.globalwinebank.com/

Music: Nate Collison

Logo Photography: John Corcoran