Why Playing It Safe Won’t Win: Marcus Sheridan on Trust, AI, and the Future of Marketing

On this episode of the AW 360 Podcast, we’re joined by author and marketing thought leader Marcus Sheridan to unpack the seismic shifts rocking the business world in 2025. From the explosion of AI and zero-click searches to the growing distrust of brands and agencies, Marcus shares why traditional tactics are falling short—and what businesses must do to thrive.

He introduces the four pillars of building a trusted, standout brand: saying what others won’t, showing what others shy away from, selling differently, and being unapologetically human. Tune in to hear actionable insights on how to leverage pricing transparency, video content, self-service tools, and even digital avatars to win today’s control-hungry, information-driven customers.

If you’re ready to ditch the status quo and disrupt your industry, this is the episode for you.