237. Building A Brand In America

My boss and Starward Whisky Founder David Vitale is back. Dave is moving back to Australia after building Starward in America during the past five years. We talk about the successful strategies of launching our whisky in The States, along with the struggles of building a relatively unknown brand, and the our future projections of our whisky—whisk(e)y, in general—in America.

Guest: Dave Vitale

Hosts: Jake Hukee

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