325. The Goldmine You’re Sitting On: How Zero Party Data Can Transform Your eCommerce Strategy

Struggling to stand out in a noisy eCommerce world? This episode holds the key.

With customer acquisition costs climbing and third-party data becoming less reliable, the eCommerce brands that thrive in 2025 will be the ones that truly know their customers. In this replay-worthy episode, I’m breaking down exactly how to collect and use zero and first-party data to create hyper-personalized shopping experiences that increase conversions and drive repeat purchases.

From the right tech tools to the best quiz platforms, plus real examples of how to use customer insights to level up your email flows, campaigns, and website—this episode is your roadmap to making every interaction count.

Tune in to learn:

• The difference between zero and first-party data (and why it matters)

• What data to collect based on your product type

• How to leverage email, quizzes, and segmentation for personalization that actually works

• My favorite tools (and the ones to avoid) for collecting and using customer data

 

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Full Episode Show Notes

http://ecommercebadassery.com/325

 

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