Ep67 Patricia Pickett, the founder of Pickett & Associates

In this episode, Matt interviews Patricia Pickett, the founder of Pickett & Associates, a full-service marketing & PR agency serving clients since 2010. Pat is a native Hoosier and a 1982 graduate of Butler University where she majored in journalism and political science. Prior to making the transition to Public Relations in 2005, she was a reporter, editor and publisher. 

 

Listen as Patricia shares her journey of starting and running her own strategic marketing and communications business. She emphasizes the importance of providing measurable results for clients and the need for a clear target persona and brand message. Patricia discusses the reasons for starting her business, including the desire for flexibility and the opportunity to work with entrepreneurs. She also shares valuable lessons learned, such as the importance of delegating tasks while staying involved and the need for realistic expectations and budgets. Patricia highlights the differences between working for a company and being self-employed, emphasizing the responsibility and control that comes with running your own business. She advises new business owners to focus on their passion and not forget why they started in the first place. The episode concludes with a reminder to stay focused, keep working, and stay profitable.

Takeaways

• Provide measurable results for clients by focusing on target personas and brand messaging.
• When starting a business, consider the need for flexibility and the opportunity to work with entrepreneurs.
• Delegate tasks while staying involved to ensure effective problem-solving and decision-making.
• Maintain control over your destiny and stay focused on your passion.