What’s the Secret Behind Cruise Planners’ Marketing?

Theresa Salzitti, chief operations officer for Cruise Planners, talks with Alan Fine of Insider Travel Report aboard Wonder of the Seas during the company’s annual conference about new marketing tools for travel advisors. Salzitti explains how Cruise Planners’ “full surround sound” strategy—combining direct mail, digital campaigns, social media automation and AI-driven insights—helps member travel advisors reach the right clients more efficiently and grow their business. For more information, visit www.cruiseplannersfranchise.com. 

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