Episode 315 - Driving Sales with TikTok Affiliates and Euka

Scott invites Jeremy, founder and CEO of Euka.ai, to tell us how TikTok Shop is transforming e-commerce growth.

Jeremy shares how brands are leveraging micro-creators and affiliates to generate viral content, scale sales, and even create a halo effect that boosts demand on Amazon. Together, they unpack why TikTok has become a key driver for brands looking to go from zero to $100M in record time.

Scott and Jeremy also discuss how Euka’s AI-powered platform helps brands automate creator outreach, re-engagement, and incentive programs to keep affiliates producing high-performing content.

 

Episode Notes:

00:18 - Jeremy Yaoxin Ding Introduction

02:35 - The TikTok Affiliate Model Explained

05:40 - Yuka’s Tools for Brand Success

06:47 - Activating and Incentivizing Creators

09:38 - Category Suitability and Limitations

11:15 - The Evolving TikTok Shop Landscape

12:49 - Managing Creator Saturation

15:58 - TikTok Shop’s Halo Effect on Amazon Sales

18:05 - LTV-to-CAC Metric

19:44 - Performance Marketing and Incrementality

20:51 - Where Social Commerce Is Going

23:07 - Practical Steps for TikTok Shop Newcomers

 

Related Post: How Amazon Sellers Can Use Content Marketing to Increase Sales and Build Brand Authority

 

How to Reach Jeremy:

LinkedIn: linkedin.com/in/jeremy-yaoxin-ding-6bb60554

Website: https://www.euka.ai/about

Email: jeremy@euka.ai

 

Scott’s Links:

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

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Blog: https://www.smartscout.com/blog