EP. 38 Taking The Pressure Off Content Creation with Samantha Hoilett

2023-03-14

Does content creation feel like a constant source of pressure for you? You’re not alone. As a Productivity Coach, I see business owners procrastinate on their content creation all the time. It’s something most business owners want to incorporate into their business, but it often creates so much angst, dread, pressure, and anxiety. On this episode, I’m joined by Samantha Hoilett. Samantha is a Launch Copywriter and Messaging Strategist who loves helping her clients understand who they are, what they do, and how to communicate their value through their messaging and copy.

Does content creation feel like a constant source of pressure for you? You’re not alone.

As a Productivity Coach, I see business owners procrastinate on their content creation all the time. It’s something most business owners want to incorporate into their business, but it often creates so much angst, dread, pressure, and anxiety.

On this episode, I’m joined by Samantha Hoilett. Samantha is a Launch Copywriter and Messaging Strategist who loves helping her clients understand who they are, what they do, and how to communicate their value through their messaging and copy.

In this conversation, we discuss how to release the pressure of content creation, and move from tolerating it to actually enjoying it.

Listen in as we discuss:

Samantha’s definitions of messaging, copy, and content
How to know when you have a content procrastination issue
The specific ways that people suffer when it comes to content creation, and how to change them
Why you’re more compelled to create content for your clients than for your own business
Samantha’s best thoughts when she sits down to produce content
How to have a content creation process that you love
Practical ways to move from inspiration into action, in order to create content today

Samantha Hoilett is a Launch Copywriter and Messaging Strategist for personal brands and small businesses. She takes a customer-oriented approach that focuses on building relationships, highlighting brand values, and helping her clients become leaders in their space so they can sell their offers in a clear magnetic way that attracts ideal clients.

GUEST CONTACT —

Samantha Hoilett, Launch Copywriter + Messaging Strategist

Instagram: @samanthahoilett.writes

Website: https://samanthahoilett.com/

Email Series: Magnetic Messaging Mondays (When you sign up, you get a "Messaging Mini Guide" that helps you brainstorm messaging ideas for your offer.)

MENTIONED IN THE EPISODE —

EP. 22 Productivity Baggage

EP. 18 Sprinting and Resting Strategy Session with Samantha Hoilett

Half-Finished to Done, LIVE

How to Get Into a Deep Work State in 15 Minutes ($27)

LET'S GET SOCIAL —

Cristina Roman, Productivity Coach for Business Owners

Instagram: @piquecoaching

Facebook: @piquecoaching

TikTok: @piquecoaching

Email: hello@piquecoaching.co

Website: https://www.piquecoaching.co