195: Giving Tuesday Tips and Predictions for 2020

This week Kariesha Martinez and George Weiner discuss ideas and factors impacting Giving Tuesday, the day of giving on Dec 1st, 2020 this year.

They also talk through the annual Whole Whale prediction for funds raised. Based on our analysis that incorporates an adjusted linear regression, trends in Google Search terms around “Giving Tuesday,” and national giving trends, we predict that $605 million will be raised on Giving Tuesday 2020. This will be a 18% or $94 million increase over 2019’s record-breaking estimated pull of +$400 million.
Giving Tuesday 2020 Predictions and Statistics, courtesy of Whole Whale