EP 394: - Art Director Rick Caballo Talks about His Multi-Faceted Approach to Branding a Client

Rick Caballo, a true Renaissance man, excelling in various creative fields including music, art, photography, design and fashion. His diverse skill set and boundless creativity make him a sought-after figure in the industry.

Rick’s musical journey has taken him across the world and beyond his musical talent, he is a talented visual artist renowned for his rock star portraits, such as Steven Tyler, Keith Richards, Willie Nelson and Bono.

Design USA Magazine awarded Rick with two awards when he was named one of 2018’s People to Watch and earned the magazine’s award for the best brand identity-logo that he created for Steven Tyler’s solo brand, Loving Mary.

In 2015, Rick and his partner Melissa Core launched Dead Horse Branding, a comprehensive creative management company. Combining Rick's artistic direction with Melissa's marketing prowess, Dead Horse Branding offers a range of services, from graphic design to brand management.

Rick's art direction played a pivotal role in the creation of the award-winning coffee table book, "Elvis: Strait to Jesus," for legendary music producer Tony Brown. His involvement in documenting the history of modern country music showcases his ability to transcend traditional boundaries and create impactful projects.

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