Ep.519 ~ Building a High-Networth Personal Brand ~ Erik Qualman

2021-09-08

Listeners welcome to the show and welcome back to The Business Method Podcast today. We're glad to have you. I'm excited for today's guest. We have Eric Qualman on the show, also known as Equalman. Eric started out working at Yahoo way back in the day he is now a Forbes, Top 50 Influencer. He's a five-time #1 international best-selling author and speaker. His books include The Focus Project, What Happens in Vegas Stays on YouTube, What Happens on Campus Stays on YouTube, Digital Leaders, Socialnomics, and How to Sell on LinkedIn. From his book, Digital Leader, he was voted the second most ...

Listeners welcome to the show and welcome back to The Business Method Podcast today. We're glad to have you. I'm excited for today's guest. We have Eric Qualman on the show, also known as Equalman. Eric started out working at Yahoo way back in the day he is now a Forbes, Top 50 Influencer. He's a five-time #1 international best-selling author and speaker.

His books include The Focus Project, What Happens in Vegas Stays on YouTube, What Happens on Campus Stays on YouTube, Digital Leaders, Socialnomics, and How to Sell on LinkedIn. From his book, Digital Leader, he was voted the second most likable author after J K Rowling from the Harry Potter series.

Erik is an international motivational speaker and has spoken in over 55 different countries. His Socialnomics work has been featured on 60 Minutes & The Wall Street Journal, & used by The National Guard to NASA. He has over 500 universities using his materials. He's a former sitting professor at MIT and Harvard ed X lab, and he's received an honorary doctorate for his groundbreaking work. His studio Eagleman Studios produces award-winning movies for Fortune 1000 companies, small businesses and nonprofits

03:20 Who is Equalman?

05:35 The Two Different Types of Personal Brands & Why They Are Essential

15:05 Using Alter Egos for Success

17:26 From Employee to Personal Brand Entrepreneur

23:25 When to Charge for Speaking Engagements?

28:59 Boundaries for Speaking Tours

30:59 Dissecting Equalman’s Revenue Sources

35:35 Building a Sustainable Personal Brand

46:55 Running a Small Remote Team w/ High Margins

50:10 Running an Intern Program in a Small Remote Company

55:10 Focusing on Priorities

1:04:25 Foods the Make You Focus