Ring the Dang Bell: Katy Higgins on Grit, Growth, and Getting It Done

In this inspiring episode of The TradeMarke, Sarah sits down with Katy Higgins — founder of TruePros in northern Utah — to talk about her incredible journey from single mom and part-time telemarketer to becoming one of the first female comfort advisors in her state, and now the owner of a $5 million HVAC company.

Katy opens up about the highs and lows of her first year in business, why she chose Thelma & Louise as her movie title for that year, and the lessons she's learned in leadership, resilience, and redefining success. From operating out of her garage with no website to building a thriving company with a team she deeply cares for, Katy’s story is equal parts raw, real, and incredibly motivating.

You’ll also hear:

• How she built a business on sales and service — and why she added a bell to the office
• The importance of visibility, mentorship, and staying human in the trades
• Why being vulnerable as a leader matters more than ever
• Her thoughts on technology, AI, and using marketing to build real relationships
• A hilarious tangent about tennis, pickleball, and dating mishaps 😄

Whether you're a seasoned pro or just getting started, this episode is full of gold nuggets and heartfelt moments.

📣 Don’t forget to ring the dang bell and tune in — this one’s a must-listen.