Selling Yourself

‘Sell yourself, sell your company, then sell your product’. That is one of the best pieces of advice I have ever heard and curiously one of the hardest to follow. We rush to deliver value to the people we talk to; we want them to understand how we can help them and how good our ideas and products are so, far too often we trip over ourselves in our rush to give the classic ‘features, advantages and benefits’ sales pitch. 

People buy from people so if we make our product and solution our top priority are we really doing what is right for us and for the customer? 

This podcast looks at the real value our customers expect to get from those people they buy from and how to deliver it time after time in a way that builds relationships that really last. 

Follow Bill on LinkedIn 

https://www.linkedin.com/in/william-morrisonswitzerland/   

If you want to get more from Bill, you can find his book here 

https://www.amazon.com/Bootstrap-Selling-Sandler-Bill-Morrison 

You can also buy it as an Audible book here: 

https://www.amazon.com/Bootstrap-Selling-Sandler-Way Audible