In this podcast Toby Webb, founder and executive director of the Sustainable Wine Roundtable, and marketing consultant Joe Fattorini have a candid conversation about communicating sustainability to consumers.
Toby, representing his personal views and not those of the SWR, takes a deliberately provocative stance. He kicks off the conversation by suggesting that communicating sustainability in today's wine industry "is a waste of time." Trying to communicate sustainability is too difficult at the moment, he says, and it instead distracts us from the real business of sustainability in wine.
Joe, with his background as a tv presenter, marketing consultant, and wine merchant, brings in a different perspective, having typically worked closely with the customer as the starting point. Listen to the discussion to find out what points they agree on, and where they disagree.
Supply chain data collection, how will unified approaches transform sustainability performance?
SWR Member Interview: High quality wines and sustainability in Germany
Dourakis Wines: Climate adaptation and indigenous grapes in Crete
Wine’s original sin, debunking myths, and debating reality
What will a sustainable vineyard and winery look like in 2030?
In the winery: Sustainable design, and building efficiency
In the winery: Energy use and Capturing CO2 – should you do it?
In the winery: Water use
In the vineyard: Agroforestry and regeneration
In the vineyard: Water and irrigation
In the vineyard: How does sustainability regenerate vineyards without organics?
What are the regulatory, business case, and investor drivers for sustainability?
Can sustainability make vineyards and wineries more profitable? Practical examples
Optimising labour and human capital in vineyards and wineries
SWR Member Interview: Learnings from a regenerative organic trial in Paso Robles
SWR Member Interview: Transparency in tackling carbon emissions
Alternative packaging formats and social acceptance
Where are we headed with bottle weight reduction?
So you understand the need to tackle emissions: How do you get started?
Strategy in action: Real life examples of climate innovation creating business opportunity
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