In this podcast Toby Webb, founder and executive director of the Sustainable Wine Roundtable, and marketing consultant Joe Fattorini have a candid conversation about communicating sustainability to consumers.
Toby, representing his personal views and not those of the SWR, takes a deliberately provocative stance. He kicks off the conversation by suggesting that communicating sustainability in today's wine industry "is a waste of time." Trying to communicate sustainability is too difficult at the moment, he says, and it instead distracts us from the real business of sustainability in wine.
Joe, with his background as a tv presenter, marketing consultant, and wine merchant, brings in a different perspective, having typically worked closely with the customer as the starting point. Listen to the discussion to find out what points they agree on, and where they disagree.
Day 1 Breakout Session 3 - What is a circular winery? Is it worth your time and cash?
Day 1 Breakout Session 2 - How does the US wine industry need to adapt to a changing environment, and what role will sustainability play?
Day 1 Breakout Session 1 - Risks in the pipeline: What are the emerging pest and disease threats we face, and how can sustainable approaches tackle them?
Day 1 Session 3 - Do we need a global standard on sustainability in wine?
Day 1 Session 2 -Targets and implementation: What a credible climate strategy looks like
Day 1 Session 1 - Leadership Panel: How can wine businesses turn sustainability into opportunity?
Should your wine business become a BCorp? Concha y Toro says yes
Different appellations, shared philosophy: How three châteaux in Bordeaux are collaborating on sustainability
Chemical complexity: Why we need to move beyond organic versus synthetic
How to make a Napa wine producer (more) sustainable
Climate change and wine: What does the science say?
Key trends in sustainable packaging: BSI’s Jo Griffiths on what they mean for wine
Sustainable closures and corks: A conversation with DIAM’s CEO Dominique Tourneix
The story of sustainability and biodiversity at Chateau Léoube in Provence
The Future of Wine Forum: How do we use sustainability to attract the next generation of wine consumers?
The Future of Wine Forum: Sustainable packaging, how wine will be sold by 2025 and beyond
The Future of Wine Forum: Misinformation in wine - how transparency and science can change the debate on ‘clean’ and ‘natural wine’
The Future of Wine Forum: Biodiversity in the vineyard - how to work with nature, not against it
The Future of Wine Forum: In the winery - how circular approaches in the winery can save money and emissions
The Future of Wine Forum: What the wine industry can learn about sustainability from other industries
Create your
podcast in
minutes
It is Free
Strange by Nature Podcast
Blurry Creatures
Bigfoot Society
Tooth & Claw: True Stories of Animal Attacks
Care More Be Better: Social Impact - Sustainability - Regeneration