#29: How She Merged With Her Competitor and Built a Cleaning Empire Together

What happens when two cleaning business owners decide to join forces? In this conversation, Stephanie speaks with Dayane from Washe Cleaning Services, who shares her remarkable journey from arriving in the US from Brazil without speaking English to building a cleaning empire approaching seven figures.

Dayane shares how she and her friend—who each had their own separate cleaning businesses—were already informally sharing staff before deciding to formalize their partnership. Their strategic merger allowed them to handle operational challenges more effectively than hiring additional managers, and helped them create a great staff retention rate in an industry known for high turnover.

 

Key Takeaways:

 

• How to successfully merge two cleaning businesses under one brand
• Transitioning clients from yourself to your cleaning team
• Building a positive company culture that cleaners don't want to leave
• The hiring philosophy that focuses on character over cleaning skills
• Creating clear communication systems that build trust

Mentioned in this Episode:

• Washe Cleaning Services
• ZenMaid Software
• Employee vs. contractor considerations
• Dayane's ZenMaid Story

Try ZenMaid free for 14 days!

 

Rather read than listen? Check out the full episode write-up on our blog.