Season 2, Episode 8: Jonathan Drew of Drew Estate

This one is a monster pod. A guest I’ve been working to ‘get in front of’ since we launched the podcast, and a much-requested interview, this week’s guest is the biggest mover and shaker in the handmade cigar industry in generations. He’s a New Yorker who’s brought graffiti to a traditional industry and a man who has an unerring eye for raw talent plus a relentless work ethic. The business he created now makes more than a third of the world’s entire stock of handmade, premium cigars every year. Hard to pin down, a whirlwind of motion, this trailblazer continues to plot, plan and put into practice projects which continue to shape the luxury product market, particularly in America. In a fascinating deep dive, he talks to host Nick Hammond about the Life of a Factory; the cigar boom and being among it; Nicaragua immediately after civil war; challenging the established culture; the creation of cigar tourism; hip hop; street art, daily regimes and bringing himself to breaking point on the road. It’s the one and only Jonathan Drew, co-founder of the might Drew Estate. Happy Friday, Folks.