Maximize Your Vendor Partnerships

Ensuring that you have a supportive business partner in your vendor is the glue that holds that relationship together and one of the cornerstones of a retailer’s success. There are many ways in which the perfect vendor can support a retailer’s success, with product and services that extend across every tactic from analysis and insights, to proper merchandise assortment for your specific region or target customer, to marketing support in advertising or social media elements. Wendy Fox and Laura Bronkesh of Richline group discuss the importance of finding a trusted vendor and provide examples and suggestions on the many tools that a supplier can provide to help ensure a retailer is successful. Richline Group, Inc. is a wholly-owned subsidiary of Berkshire Hathaway, Inc. and the USA’s foremost fine jewelry manufacturer and marketer.