Marketing Matters Episode 19 - What Makes a good client?

In this episode, we discuss what makes a good client.

With good clients the relationship should be a mutually beneficial to both you and the client.

There is no single definitive answer to this. Generally, it's about finding the right fit between your core competences, and what your client is looking for. But , whether it's service or product-led, making sure you are targeting the right clients is crucial to a successful & sustainable business.