I used to think value meant cheap/lower cost/less expensive but as time has taught me and others, the definition of value doesn't need to mean any of those. The reason being is if you position yourself as the "value" business under those standards than you become the go to person to do production for cheap. Sure you might make a few bucks here and there but is that sustainable over 10, 20 or 30 years? In today's episode I invite you to rethink what the word "value" means to your and your business in the hopes that we all start to price ourselves correctly and to never short change ourselves. Not only as cinematographers but owner/operators as well.
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