Ep 24: Pioneering philately – Bringing to life the world’s first crypto stamp

In 2019, Austrian Post disrupted the centuries-old philatelic market with the issuance of the world’s first crypto stamps. With its unique credit card shape, particular unicorn design, and special security features, crypto stamp 1.0 was well-met by collectors, selling out within days and changing the world of philately forever.

Its association with blockchain and vague connection to cryptocurrencies, notorious for their volatility, did not let the innovation escape controversy, especially when it comes to protecting and harmonising the newly-born and rapidly growing field of digital philately.

Four years and numerous crypto stamp issues later, the UPU invited the team behind their creation – Patricia Lieberman, Head of Philately at Austrian Post, and Michael Dorner, CEO of a crypto stamp manufacturer and UPU Consultative Committee member, Stampfinity – to recount the story behind the production of the famous unicorn stamp and the challenges of introducing innovation to a highly traditional field. 

We discuss the meticulous process of finding the right product to meet market needs, the intricate technology behind crypto stamps, changes in collector demographics, and the importance of collaboration and standards for successfully revitalising the postal industry.