135: Do creative briefs need to include deliverables?
The Brief Bros.

135: Do creative briefs need to include deliverables?

2023-10-04

Henry Gomez and I debate a seemingly mundane question: should a creative brief include deliverables or is that the creatives' job to recommend? Some of the finest briefs do not even ask the question. Others ask simply for the "Big Idea" while still others require every tactic. Where do you stand?

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