Is Great UI/UX Necessary in B2B eCommerce?

This week on the Friday 15 podcast, Andy & Brian discuss the reasons why it's challenging for B2B eCommerce businesses to build a great user experience.  A few reasons they dig into:

- Because buyers need to make these purchases for work, the interface may matter less than in B2C.

- B2B businesses aren't willing to make the investments necessary to create a great experience.

- The size of many B2B catalogs are orders of magnitude larger than the catalogs of B2C, which makes it much more difficult to build a great user experience.