Generative AI and CTV: Transforming AdTech Strategies

In this episode, we dive into the latest trends reshaping the AdTech landscape, starting with a revealing survey from Start.io and AdTechGod™ that shows 90% of advertisers are prioritizing generative AI alongside Connected TV (CTV) advertising. We discuss how this shift is enabling marketers to create personalized content at scale, enhancing campaign creativity and efficiency.

 

Plus, we explore Innovid's new integration with LinkedIn for CTV ads, Assembly's launch of Assembly Control for brand safety, and the rise of Agentic AI, which could disrupt traditional DSP models. We also highlight Blurbs' mission to clarify programmatic vendors and Freestar's partnership with Fortune Media to boost digital monetization. 

 

For more information visit www.adcoach.app/podcast