Leveraging Virtual Assistants in Real Estate with Samuel Rymer & Rich Kim

Rich obtained his license in 2005 during his junior year in college, and went into real estate development working part-time and on the weekends. In 2010 he went full-time and met Sam while they were running competing brokerages. Rich became a Team Leader for the Keller Williams Cambridge market center. They finally came together in January 2020, just as the pandemic hit.

They took time to figure out how to lead the real estate industry with virtual showings. Being small enough to quickly pivot, they were able to immediately move to virtual tours.The brokerage had access to a large library with videos and photos of local properties, homes, apartments, and buildings. Both are visionaries and were able to collaborate to find what the market needed.

Sam created a manual for the backend processes. It is important to document processes and train well so you can easily leverage and scale up. At the beginning, Sam didn’t have budget to hire staff, so he found a virtual assistant and the experience was very positive. So he built a team of assistants to grow the business. 

The virtual assistants are available when others are not. They can also do a full job or provide assistance to others. Their experience with Cyberbackers is favorable, and they have well-trained staff. The virtual assistants are basically “force multipliers” so that your processes need to be well defined and proven to be workable in your favor. 

Best practices:

1. Treat virtual assistants like any other employee
2. Have a manual and walk them through it
3. Keep in mind the difference between delegation and leverage
4. You have to be able to trust, and give grace

Learn more about Sam by visiting his Linkedin profile. Learn more about Rich by visiting his Linkedin profile. Visit KR Boston to learn about their real estate business. Visit Cyberbacker, the leading provider of world-class administrative support services from anywhere in the world to anyone in the world.

Follow David at @daviddmorse on Instagram and Joe at @joe.quattrucci. Join David & Joe at Keller Williams Arizona Realty, where productive agents redefine their business. Reach out by DM, email at davidmorse@kw.com or directly at 480-767-3000.