FICPA CEO Conversation: UF Athletics’ Melissa Stuckey

The latest episode of FICPA CEO Conversation is a timely and informative look at the rapidly evolving economics of college athletics! Melissa Stuckey is the Associate Athletic Director and CFO of the University of Florida's University Athletic Association. In this conversation, we dive into the finances of big-time college sports, explain in detail the current Name, Image and Likeness (NIL) landscape, and touch on the opportunities for CPAs to take the field, as they assist student-athletes who are now having to manage income and navigate taxation.