Episode 181: Find Your Ideal Client

Back from the Thanksgiving holiday, JC and D.O. brush over the new conforming loan limits and do a deep dive into who is your ideal client.

If you’re an LO, this means identifying your ideal borrower and referral source. If you’re a branch manager, finding your ideal LO - and if you’re a Realtor, targeting your ideal homebuyer. Although this is geared toward mortgage professional, this applies to multiple industries.

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