Using Video for Social Media In Retail | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Today, I'm talking about social media. Now, a lot of us have cameras on our phones that can do an awful lot. And we do an awful lot of video and video is really important if you're talking about social media.

The one place I find that so many retailers lack though, is they want to go through and take a video of them, and their store. Look at the fun we're having, come down here. And that's not really fun if you think about the person that might be viewing it is behind a ... they work at a call center all day, and they're seeing you having a great time. That doesn't make it really that fun.

So, to grow followers, and to make sales, make content about their struggles. That's what shows that you're a real friend. When you make your social media about your shoppers, and not about yourself, you're going through and becoming their trusted advisor, and then they're like, "Hey, this person is really great." And they share those videos with others. If you just make it all about you though, it's kind of like being that boring guest at a party, that just drones on and on about them. You want to move away from them.

So, to get more followers, and make more sales, make your content about their struggles and how you fix that, versus about you and what you just got in to your store.

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