S11E4: The Ultimate TRUST Buster: The Truth about BS

The Trust Premium™ research shows that of all the behaviors that a financial advisor, or a professional in general, demonstrates that can affect the probability that a customer would hire their services or buy from them, the top one was the no-BS component, which received the highest score of 4.01 (on a scale of 1 to 5), and 65% of participants said that they would definitely or much more likely hire the services of an advisor who uses no BS in communicating with them. I don’t know about you, but I’m not surprised by this result. We are born with a sensitive BS detector, which improves over time. The surprising thing to me is that salespeople and other professionals believe they can BS their way to a deal, not realizing that BS causes them to lose the deal.

In this podcast episode, I will talk about some of the items I included in my research under the heading of “noBS,” and from The Book of TRUST, I will contrast BS with no-BS behaviors.