Cannabis Marketing for Small Business with Laurie Parfitt

In this episode, Laurie Parfitt discusses her transition from finance to cannabis marketing, her passion for building impactful campaigns, and her experience in the cannabis sector, including her role at Forefront Ventures.

She emphasizes the importance of brand strategy, targeting prime prospects, and being scrappy with marketing budgets. Laurie also highlights the differences in marketing strategies between large multi-state operators and smaller brands in the cannabis industry.