Rob Earle, MD of Gtechniq - How demonstrating value is the key to your advertising.

Well, they say that behind every successful man, there's a woman - and that's definitely the case when it comes to Rob Earle, Managing Director of Gtechniq Ceramic Coatings & Paint Protection. Find out how a nudge in the right direction, and the fact that he's NOT Italian, led him to embark on a journey of discovery that took him to the door of a quantum physicist all the way to the fortune of his Ceramic Coatings and Paint Protection business which has been providing globally recognised smart surface science for the car detailing industry since 2004.

 

Rob's swanky coatings are sold by car dealerships all over the UK, and that helps consumers to keep their car look great, it also helps dealerships to offer 'an edge' over their competitors by offering more value in the product sale.

 

Also:

• How is the car buying journey changing and what can car dealers do to navigate that change?
• How important it is to list as much detail as possible to help today's car buying consumers?
• Rob unpacks his story; how he went from employee to launching and building his business to the success it is today.