Distributed Talent Management: A CMO’s Approach to Remote Team Success

In this episode of The Remote CMO, Jacob Varghese, Chief Sales and Marketing Officer at AgencyAnalytics, shares his experience in scaling a remote marketing team and driving rapid growth for a SaaS platform designed for marketing agencies.

Key Topics Discussed:

• Agency Analytics' growth from 45 to 130 employees in three years
• The structure and distribution of the 20-22 person marketing team across multiple countries
• Strategies for sourcing and managing remote marketing talent
• The importance of sales and marketing alignment in driving growth
• Transitioning from a demand generation focus to building brand awareness
• Leveraging AI tools in marketing and sales processes
• Prioritizing revenue generation, brand building, and community development