Educate First, Sell Second - a MARKETING CONVERSATION with Simon Harrison

Josh talks to Simon Harrison, SVP and CMO of Avaya about a wide range of topics, including the importance of grabbing attention early, the power of educating your consumers, and how company culture is the foundation of good marketing.

Building a total experience is the key to good business, and that starts with marketing, but it also means that everything is, in a way, a part of the marketing.

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