The (Surprising) State of B2B Lead Engagement

2022-03-18

This week's show is called "The (Surprising) State of B2B Lead Engagement". My guest is Doug Bell, CMO at LeanData. Join in on our conversation to learn about the importance of a lead management system for B2B companies while learning more about: Understanding what the “messy middle” gap is for B2B companies that is constantly overlooked Changing the dynamic of prospecting and lead management strategies Investing in your tech stack and Ops tools The ability to capt...

This week's show is called "The (Surprising) State of B2B Lead Engagement". My guest is Doug Bell, CMO at LeanData.

Join in on our conversation to learn about the importance of a lead management system for B2B companies while learning more about:

Understanding what the “messy middle” gap is for B2B companies that is constantly overlooked
Changing the dynamic of prospecting and lead management strategies
Investing in your tech stack and Ops tools
The ability to capture a lead and create a new compelling experience

Listen in now, watch the video, and/or read the transcript on the Heinz Marketing Blog starting Mon. 3/22/22 at 6am PST (search "Doug Bell").

Sales Pipeline Radio is produced by Heinz Marketing.

I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. For sponsorship opportunities, contact Cherie@heinzmarketing.com

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