Episode 10 - Fixing MSP Sales: A Forensic Approach (w/ Guest: Jeffrey Newton)

More reps, more tools, more activity - does that result in more sales? Not always.
Your pipeline might even be full, but the deals just aren’t closing. In this episode, Brian Gillette sits down with Jeffrey Newton, former MSP sales leader turned co-founder at Cyft, to break down a forensic approach to diagnose and fix sales inefficiencies. They discuss why process alone isn’t enough and how aligning human connection with sales strategy is what truly leads to growth.
They'll discuss;

• Why tech-focused MSPs often struggle with sales
• How to blend process, psychology, and strategy for better conversion
• The difference between just selling and truly solving problems

What’s the biggest sales roadblock you’ve faced? Let us know in the comments and watch this episode now.

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( Jeffrey Newton can be reached on LinkedIn. )