19 - Peter Sandeen: Creating A Core Value Message That Gives You An Unfair Marketing Advantage

Jason interviews Peter Sandeen who's been in the online marketing industry for a decade. He works with companies and other marketing consultants to nail down their messaging.

Some highlights of the podcast include:

- How you say what you're saying is most important

- Fix your message so that it's compelling

- It's hard to read the label when you're inside the jar

- Know the difference between value and why someone would buy from you

- Understand things from your prospects perspective

- Your message needs to be understandable immediately

- Don't use a blunt spear

Resources mentioned in this episode:

- Free LinkedIn Mini Course Training: https://www.ImpactForLeads.com

- Peter's Free Core Value Message Test: https://petersandeen.com/value/

Find out more:

- Jason's LinkedIn: https://www.linkedin.com/in/jasonaosborn/

- Peter's LinkedIn: https://www.linkedin.com/in/petersandeen/

- Peter's website: https://petersandeen.com/

- Peter's email: peter@petersandeen.com

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Thank you so much and until next time keep... appreciate your atomic moments of impact.

Cheers,

Jason