S1E9 - Think Outside the Media

According to Lumiere's law, we're bound to treat new media based on the media it replaces or adds to. Consequently, many of us defined our virtual events based on in-person events, but not Esri. They looked at live TV shows to design their virtual experience, which explains a lot about why their shift to virtual events was so successful. In this panel, we'll hear from them and their partners at Freeman on the mindset the company embraced to inspire their format and audience engagement and how that dictated their technology and production process.