IAM2202 - Utilizing Podcasts to Showcase Expertise and Build Relationships

2024-08-23

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In this episode, Gresham Harkless focuses on the importance of media in business, effective media strategies, and how to target and connect with your ideal audience. Gresham explains the concept of every entrepreneur being their own media company and how to build and execute a successful media strategy. He discusses the benefits of being featured on other media platforms to support business growth and visibility. Gresham emphasizes the need to be specific about your target audience to avoid the pitfalls of trying to ap...

In this episode, Gresham Harkless focuses on the importance of media in business, effective media strategies, and how to target and connect with your ideal audience.

Gresham explains the concept of every entrepreneur being their own media company and how to build and execute a successful media strategy.

He discusses the benefits of being featured on other media platforms to support business growth and visibility.

Gresham emphasizes the need to be specific about your target audience to avoid the pitfalls of trying to appeal to everyone.

The conversation highlights the challenges of maintaining a media strategy amidst rapid changes and advises when to hold on or let go of certain strategies.

Business Pillar: Strategy

Episode Link: Mark J. Carter

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