Create and Publish Real and Trustworthy Content: Aaron Witnish

Unlocking Trust and Authenticity in Content Creation Build Real Connections and Grow Your Business

Episode 229 (Aaron is based in Australia)

In this conversation with Aaron we explore:

• The value of publishing video to build trust
• Publish content to offer value to your prospects and clients
• Why the content needs to be about your audience and not you
• How to discover the questions that your audiences wants answered
• How to generate better content by answering questions
• How to appear better on camera by making it a conversation
• How to get into the flow of recording video
• The importance of an attractive hook to hold their attention
• When and how to place a call to action

About our guest, Aaron Witnish:

He started marketing online in 2008 and launched his first agency in 2010.

You can download the free "30 Days in 90 Minutes Content Creation System"

https://contentonly.au/

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Excerpts from this conversation with Aaron Witnish:

It's very fitting that the show is called your intended message, because that ties in beautifully with content creation. The challenge is it has so many moving parts.

Where do you post it? What format do you create? Where do you get the ideas, what tech that you use? And that paralyzes most people into inaction, or there's a fear about being on camera. You're quite vulnerable. When you put yourself online, people can make comments and say things. 

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When you're writing your content, creating it, or just thinking about what you're going to say, think about your audience and how you can help them.

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How do we know which questions to answer for our audience?

This is one of the biggest obstacles, and I'm glad to say that solving it is quite easy once you know how and full transparency.

Took me 14 years to to find this, and now that I know it's kind of slapped me in the face, but what you do is you take any topic that you might cover with your intended message or in your business, and you just put that keyword or that search into Google.

So let's use a generic example, and we'll say weight loss. So if you put weight loss, type it into Google. Press Enter. All you need to do is scroll down the search a little bit, and there's a section that says people also ask, and that'll have the questions and queries that people are typing in and asking online.

So what you can do is look at the questions that you can add value to and answer, save them to the side, and then you click the down arrow, it'll give you more questions.

You click the down arrow, it'll give you more questions. Then you just take the next topic. So it could be dieting, it could be workouts, it could be nutrition, and then you just keep getting a list of questions that people are asking.

So that way you know what people are searching for online, and you can solve those problems with your content and never. Run out of content ideas with this strategy

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Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.

In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.

 

Your host is George Torok

George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

 

Connect with George

www.SpeechCoachforExecutives.com

https://www.linkedin.com/in/georgetorokpresentations/

https://www.youtube.com/user/presentationskills

https://www.instagram.com/georgetorok/