EP 123: $106M in 72 Hours: What I Learned from Alex Hormozi’s Genius Launch

In this episode, I dive into the brilliance behind Alex Hormozi’s launch of his new book $100M Money Model, which generated a staggering $106 million in just 72 hours. I unpack how Alex’s approach to structuring offers, upselling, and building airtight sales systems isn’t just impressive—it’s replicable. Whether you’re a real estate investor, entrepreneur, or content creator, this breakdown could reshape how you think about business growth.

 

I also reflect on the detailed internal documents Alex shared, including his employee and sales handbooks, and how I’m applying those principles to streamline my real estate business and sales training. This episode is packed with insight, inspiration, and practical takeaways that could help you compress time and revenue in your own ventures.

 

Key Takeaways

1. Revenue Velocity Is King – The best business models are designed to generate income quickly and reinvest it to scale. Hormozi’s strategy of pulling future revenue into today’s cash flow is a game-changer.

2. Documentation Drives Growth – Creating detailed playbooks and setting clear expectations for your team can fast-track onboarding, improve performance, and unlock real scalability.

3. Upsell Smarter, Not Harder – Structuring your offers so customers naturally upgrade—without feeling pressured—is a powerful way to increase value per transaction and build long-term loyalty.

 

Timeline Summary

 

[0:00] - Why I follow Alex Hormozi and the genius behind his new book launch

[1:07] - Breaking records: $106M in sales in 72 hours

[1:54] - The only nonfiction book in the top five—next to Harry Potter!

[2:31] - Why Hormozi wins: relentless effort and elite execution

[3:15] - What the $100M Money Model teaches about pricing, upsells, and customer lifetime value

[4:17] - How major brands like McDonald’s build revenue velocity

[5:20] - Offering copies of the book—hit me up on IG @realestatemike02

[5:58] - What I learned from Hormozi’s acquisition closer handbook

[7:08] - Building our $250K content strategy and improving team training

[7:40] - Setting expectations and documenting systems to scale faster

Links & Resources

• Alex Hormozi – $100M Money Model

• DM me on Instagram @realestatemike02 with “100 Million Money Models” to get a copy of the book

If this episode sparked some ideas or gave you a new perspective, make sure to rate, follow, and share Properties to Profits. Let’s keep building smarter businesses and turning properties into profits—together!