Hi there, it's your friendly neighborhood disruptor with a message for you about playing it safe. The earthquake in the AEC industry has already shaken the foundations of the first cost container and the best way to be more competitive is to rewrite the rules of the game. Learn more in this episode. It's easy to abandon your ideals and catastrophize when things get difficult, but you really need to double down on innovation. Trying to play it safe is demoralizing, exhausting and muddles...
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