A good philosophy to have as a small business is to surround yourself with those "who have knowledge and talents in areas where I might not be so well versed" (Richard Branson), whether it's regarding employees, suppliers or even customers. But, despite being a closer relationship that provides a more satisfying approach, working as a partner has its own challenges. If you're treating someone as a supplier or customer, there is a natural distance but, as a partnership, it becomes a bond that requires trust and confidence.
S2E19 - The Social Dilemma - Are we part of the problem?
S2E18 - Getting Over the Line
S2E17 - The Pricing Challenge
S2E16 - The importance of good WordPress hosting
S2E15 - Podcasts: The Marketing Tool
S2E14 - Dashboards & Data
S2E12 - Adapt and Survive
S2E11 - The Rise of the Webcast
S2E10 - Effective Communication
S2E9 - Business Model Philosophy
S2E8 - Social Media Marketing
S2E7 - The New Normal
S2E6 - Adapting & Surviving the "Lockdown"
S2E5 - Why WordPress?
S2E4 - Case Studies & Testimonials
S2E3 - The Power of Why
S2E2 - Business Planning
Marketing Matters S2E1 - The Infinite Game
Marketing Matters Episode 20 - Marketing at Christmas
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