The Culture Builders Deep Dive – creative cultures are founded on trust

Heather Golding is the founder of TonyG – a company that has created branding and campaign materials for some of the world’s biggest retail brands. Every listener will have experienced their outputs in some way, their work with global brands appears on our high streets and in stores across the world.

We took some time to talk to Heather in her Warwickshire office and, helped by the local birdlife, we asked her to share views on creating creative cultures. Her take on this hard-to-grasp area is as surprising as it is practical. It’s not about slides, music or targets, it’s about trust, playfulness and great leadership.

To get you started, Heather shares her three tips on building creative organisations, and how to bring in people not normally given the ‘creative’ label. She’s a delight to talk and listen to – we loved recording this, and think you will love listening to it