PROFIT TALKS: Family Owned Business Challenges with Next Gen Collaborative

Katie Rucker is the co-founder of Next Gen Collaborative, a personal growth coaching business focused on Next Gen Family Business leaders. She has a true passion for empowering and championing Next Gen leaders and fully understands the ups and downs of what working with family is like as she has been navigating her own family business journey for 15 years. Katie is a G2 co-owner and co-president with her twin sister of her family’s customer insights consulting firm, Mackenzie. A firm they took over from their father.

And while working with family can be a wild ride, Katie truly believes that the experience is a whole lot more enjoyable when you can bring your authentic self into the family business. Through Next Gen Collaborative, Katie offers 1:1 coaching and VIP days to help Next Gen’s craft their own personal legacy plans, leveraging their F.A.M.I.L.Y Framework as a foundational piece to get started.

The journey of family business can feel highly emotional and overwhelming. But with consultants like Katie and her sister, you don’t have to navigate the process alone. Here on The Profit Talks Podcast. Brought to you by your Orange County/Inland Empire Small Business Development Center (OCIE SBDC). Funded in part by the U.S. Small Business Administration and the California Office of the Small Business Advocate.