JENNIFER WILLIAMS | USA Basketball: Fostering Diversity and Leadership in Sports

Jennifer Lynn Williams, the new Chief Development Officer for the USA Basketball Foundation, is developing a fundraising platform to support programs that empower youth, champion women, and promote social responsibility. She has created the Torch Leadership and Sport Mentoring Program, which provides opportunities in sport and at USA Basketball. She also discusses the challenges of navigating sponsorships in college sports and the importance of strategic branding and marketing in fundraising.