The importance of being ’mal’ with Mike Schalit

Spontaneous combustion! This was certainly the phrase of the day in this episode. Join Kate Hilson and Mike Schalit as they explore creative practices in their field. Mike is an award winning Creative Director and has many accolades to his name including 19 Loerie Grand Prix, and 3 Cannes Grand Prix awards, just to name a few. In this episode, discover the power of storytelling, the importance of ideation and the thrill of getting lost in a bad supermarket. Learn why judging work too early can stifle creativity and how a bit of a ‘mal’ attitude lends its way to the dose of crazy that you need as a creative. Mostly this episode encourages us all to step outside of our comfort zones and to ignite our imaginations in new ways.  

Host: Kate Hilson

Film & Audio Production: Sihle James

Film & Audio Production Assistant: Themba Mazibuko & Pyda Nyariri

Animator: Nico Jardim

Producers: Sizwe Taele & Kate Hilson