155. What Makes Something Timeless?

In today's episode, we discuss the elusive question—what makes something timeless? From brands, to clothing, music, movies, TV shows, games, and everything else in between—this age old question has been debated for a long time in consumer behavior research. Tune in to hear our thoughts about what truly makes something stand the test of time and transcend generations. 

LOOTB Website: https://lifeoutofthebox.com/ 

Button Ph.D. Website: https://buttonphd.com/